Déjà Vu

This exhibition incorporates two distinct but related series of photographs, both of which examine print advertising and its pervasive use of the female image.

Déjà Vu
This recent series of photographs is entitled “Déjà Vu”. The meaning of the title derives from the literal translation “already seen”, while simultaneously referring to the uncanny quality brought about by the three-dimensional “re-presentation” of images culled from the annals of advertising. At the crossroads between photography and sculpture, these pictures are intended to disorient the viewer — to make one “see again” the way in which an image (at so many levels) is carefully constructed.

Beauty Marks
“Beauty Marks”, a series in progress, aims to be a more pointed critique of advertising and propaganda in general. In some cases, the cutting and marking of the original images appears as an act of violence, in others, as decoration, and, in some, as a joke. For me, these techniques act metaphorically, intending to emphasize the original purpose of these images. My goal, ultimately, is to refocus the gaze on the undeniable relentlessness — and more questionable banality — of the “female” image in advertising.